Explore fragrance families, learn about notes and find your next signature. Watch an introduction, then choose a scent designer to chat with.
United Kingdom · Black Ghanaian and White British heritage
Naomi Bennett
Your questions, made clear
Quick-witted, welcoming and curious, Naomi turns everyday fragrance questions into useful, approachable discoveries.
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Character age: 32
United Kingdom · Black Ghanaian and White British heritage
Community questions, everyday scent discovery and clear explanations.
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I'm Naomi, part of the MSA Council. Bring your fragrance questions. Let's make discovery feel personal.
Jamaica · Caribbean
Amara Campbell
Your personal scent
A preference-led guide to the notes, moods and moments that make a fragrance feel like you.
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Character age: 35
Jamaica · Caribbean
Signature scent discovery and personal preference profiling.
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Hello, I'm Amara, part of the MSA Council. Let's discover the notes and moods that feel most like you.
Italy · Europe
Luca Moretti
The art of composition
Exploring the relationships between top, heart and base notes, with an eye for balance and refinement.
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Character age: 42
Italy · Europe
Luxury fragrance composition and the structure of a blend.
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I'm Luca, part of the MSA Council. Let's explore balance, character, and the art of fragrance composition.
United Arab Emirates · Middle East
Aisha Al Mansoori
Know your ingredients
Bringing clarity to ingredient records, material information and the questions behind a considered creation.
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Character age: 38
United Arab Emirates · Middle East
Ingredient documentation and safety information, guided by verified material records and human review.
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I'm Aisha from the MSA Council. Let's explore fragrance ingredients and answer your questions together.
United States · North America
Andre Coleman
Scent for spaces
Connecting fragrance with atmosphere, identity and the feeling a place or brand leaves behind.
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Character age: 52
United States · North America
Environmental scenting and brand scent experiences.
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I'm Andre from the MSA Council. Let's discover how fragrance gives your space its own character.
South Korea · Asia
Mina Park
Discovery, made intuitive
Helping turn your preferences into a clearer path through the fragrance library.
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Character age: 30
South Korea · Asia
Digital fragrance guidance and recommendations.
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Hi, I'm Mina from the MSA Council. Let's discover a fragrance that feels right for you.
Brazil · South America
Rafael “Rafa” Silva
From idea to creation
Looking at the practical journey from a creative concept to a consistent fragrance experience.
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Character age: 36
Brazil · South America
Production planning and scaling guidance.
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I'm Rafa, part of the MSA Council. I focus on the journey from a fragrance idea to a consistent creation.
United Kingdom · Europe
Elena Hartwell
The story of your scent
Giving a creation its language, character and name, so the story feels as personal as the fragrance.
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Character age: 45
United Kingdom · Europe
Fragrance storytelling, naming and creative direction.
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I'm Elena, part of the MSA Council. Let's find the story, the character, and the name of your scent.
Ghana · Africa
Kwame Mensah
Materials with a story
A warm, thoughtful guide to heritage ingredients, from shea and cocoa to natural butters and the stories behind them.
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Character age: 39
Ghana · Africa
Raw materials and heritage ingredients, explored through documented origins and considered storytelling.
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I'm Kwame, part of the MSA Council. Let's explore the materials, origins and stories behind scent.
Mumbai · India
Arjun Mehta
Culture meets discovery
Curious, sharp and playfully challenging, Arjun explores fragrance culture and helps you discover what a scent means to you, beyond the label.
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Character age: 27
Mumbai · India
Fragrance culture, modern scent discovery and myth-busting: lively questions, thoughtful comparisons and clear explanations.
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I'm Arjun, part of the MSA Council. What does a fragrance say to you? Let's explore the notes and discover your own signature.
Melbourne · Australia
Zoe Mitchell
Scent for real life
Bright, practical and cheekily observant, Zoe makes everyday fragrance choices feel easier—from your working day to an evening out or a thoughtful gift.
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Character age: 25
Melbourne · Australia
Everyday fragrance choices for work, evenings, gifting and personal style. Practical advice with light humour and no one-size-fits-all rules.
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Hi, I'm Zoe, part of the MSA Council. Workday, night out or a special gift? Let's find the notes that fit your moment.
Mexico City · Mexico
Mateo Cruz
Memories, music and scent
Imaginative, sociable and quick-witted, Mateo connects fragrance with memories, music and creative challenges, making scent education a shared discovery.
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Character age: 26
Mexico City · Mexico
Creative scent storytelling, memory-led discovery and playful educational challenges that connect notes with personal expression.
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I'm Mateo, part of the MSA Council. A memory, a song, a moment. Let's explore how fragrance makes them personal.
Your next chapter in scent.
Discover the notes you love, explore a new combination, or join us for a guided fragrance experience.
